Visualising data through innovative solutions to drive cost savings for building portfolio owners.
Client
Animated Insights
Role
Founding UX/UI Designer
Services
UI Design / Research & Insights / Prototyping
Tasked with elevating a digital twin platform, I led a holistic design strategy that blended user insight, operational needs, and long-term scalability. I collaborated across time zones to identify friction points, facilitate strategic design sessions, and maintain strong executive engagement.
Using Figma and interactive prototypes, I mapped out a vision that introduced new ways to visualise building sensor data, surface anomalies faster, and empower users with real-time override controls. These features directly addressed inefficiencies in the building management workflow and were delivered alongside improvements in onboarding, batch data editing, and UI polish.
The successful deployment, including a new tenant-facing control app, played a pivotal role in renewing a major maintenance contract with the Chrysler Building, reinforcing the value of cross-team alignment and strategic design leadership.
This project focused on designing innovative, data-driven solutions to help building portfolio owners optimise operational efficiency and drive cost savings. By reimagining how building sensor data is visualised and accessed, we aimed to improve decision-making, enhance visibility across portfolios, and support more sustainable, cost-effective building management.
Develop innovative and intuitive data visualisation methods to surface complex building sensor data in a way that empowers building managers with greater control and operational visibility.
Reduce the time, friction, and manual effort involved in managing building efficiency and responding to system anomalies.
Empower Data Control & Decision-Making: Deliver real-time data comparison and override capabilities to give users more agency and insight when managing building systems.
Launch the First Tenant-Facing App: Design and roll out a tenant app for 1633 Broadway – Paramount Plaza, enabling full control of AC temperature settings for a more personalised and responsive experience.
Resolve UX Pain Points: Identify and address existing design issues to streamline the user journey, reduce friction, and improve overall satisfaction.
Define and Drive Product Vision: Establish the design strategy for the AI Twin app, aligning it with business goals while inspiring executive leadership (CEO and CTO) to actively champion the vision.
At project kickoff, I collaborated with the UK development team and US-based product stakeholders to understand core challenges and operational friction points. Maintaining close contact with the US team allowed me to gather ongoing feedback and ensure that design decisions were informed by both global needs and day-to-day realities.
I led regular design strategy sessions with cross-functional teams to define and communicate the vision for the digital twin platform. These sessions showcased short-term wins and long-term potential, helping to align teams on a shared roadmap. By clearly articulating design rationale, I gained strong buy-in from the CEO and key leadership, fostering a culture of collaboration and shared ownership.
I translated product requirements into structured journey maps and scalable UI flows in Figma. Through interactive prototypes, I facilitated weekly design huddles that brought teams and leadership (including the CEO, CSO, CTO) into the process early. This helped validate direction, build momentum, and accelerate decision-making while ensuring the designs stayed grounded in real use cases.
Throughout development, I remained actively involved to support implementation, clarify edge cases, and preserve the design vision. I worked closely with engineers to troubleshoot UX issues in real time, ensuring a polished and cohesive final product that met both user needs and business objectives.
Delivered several enhancements to the digital twin platform, including:
Data Visibility Controls for more granular access
Streamlined Onboarding Flows to reduce friction
Batch Data Editing Tools for improved operational efficiency
UI Refinements that elevated usability across the app
These outcomes collectively improved the platform’s responsiveness, empowered users with deeper control, and laid the groundwork for scalable digital twin applications across complex building portfolios.
Led the end-to-end rebranding of the legacy Pebble identity to the new AI: Twin brand across the entire web app experience, from user login flows to micro-interactions like loading spinners, ensuring visual consistency and a cohesive brand presence throughout the platform.
The launch of a tenant AC control app at the Chrysler Building empowered building managers with deeper control, improved temperature system response times, and reduced energy waste when it comes to managing large portfolios.
This always displays an on-top widget that allows building managers to interact with sensor data within any floor of the building with real-time override controls.
Refined the Device Manager interface to prioritise ease of use, enabling users to seamlessly manage and edit device settings with improved clarity and control.
As part of a major UI overhaul, I introduced several key features to improve both functionality and user experience across the platform. Users gained better visibility and control through enhanced floor navigation, real-time device state indicators, and an expanded device list. I also implemented saved filters for sensor data, refined time-lapse controls, and launched a new navigation pattern optimised for mobile, ensuring the experience was just as powerful on smaller screens.
This project focused on simplifying how users manage device point settings, particularly thermostats, across large buildings. The goal was to enable quick updates, provide clear visibility of point statuses, and streamline bulk actions.
I designed an intuitive interface that allowed users to assign and review device points in-app, with real-time feedback for changes. Alongside this, I introduced a batch override system that let users apply a uniform temperature setting across all devices, with the flexibility to exclude specific floors or zones. The result was a scalable, user-friendly solution that saved time and reduced manual overhead.
As part of a strategic initiative to support the product roadmap, I conducted a comprehensive audit of the existing app experience across both desktop and mobile platforms. My goal was to identify usability gaps and align the design direction with emerging business needs.
Through this process, I developed a future-state North Star vision, an aspirational yet achievable design blueprint that reimagined the platform’s user experience. The proposed direction introduced a cleaner, more intuitive UI to help users find what they need faster, while also enhancing the 3D control system to offer more fluid, interactive navigation of building and floor models.
This forward-looking design not only set a clear path for iterative development but also established a unified product vision that aligned teams around a shared understanding of the app’s evolution.
The final solution introduced smarter data widgets, streamlined interfaces, and the launch of a tenant-facing control app. The updates empowered building managers with deeper control, improved system response times, and reduced the cognitive load of managing large portfolios.
As a result, the successful deployment was met with strong praise from stakeholders at the Chrysler Building, ultimately helping the company secure a critical maintenance renewal and strengthening its value proposition to large commercial property owners.