Blending editorial storytelling with e-commerce to inspire affordable style
Client
Argos
Role
Senior Digital Designer
Services
Marketing / E-commerce
I led the design ofĀ Get The Look, a lifestyle-focused sub-brand for Argos that seamlessly integrated editorial inspiration with shoppable product experiences. Spanning homeware, fashion, and accessories, the brand lived across the main e-commerce site and a dedicated iPad digital magazine. My role included creating the visual identity, designing responsive layouts, and ensuring consistency across platforms. The result positioned Argos as a style-conscious retailer, boosted customer engagement, and provided a scalable design framework for seasonal campaigns.
Get The LookĀ was a lifestyle-driven brand concept designed to inspire customers with curated, affordable style, from homeware to accessories. The initiative blended editorial storytelling with e-commerce functionality, offering a seamless path from inspiration to purchase. It lived across the main Argos website and a dedicated iPad digital magazine, bridging brand, content, and commerce into one cohesive experience.
Position Argos as aĀ style-conscious retailerĀ beyond its catalogue heritage
Inspire affordable, accessible style choices for everyday living
Integrate editorial content with a seamless e-commerce journey
Build a scalable brand framework for seasonal and category-based campaigns
LedĀ visual identity designĀ for the sub-brand
Designed UX for integrated editorialācommerce shopping flows
Collaborated with content teams on art direction for seasonal campaigns
Designed theĀ digital magazine experienceĀ for iPad, ensuring parity with the web
Worked with developers to implement responsive, shoppable layouts
I developed a cohesive visual identity forĀ Get The Look, balancing editorial sophistication with Argosās approachable tone. This included typography, colour palettes, and photography guidelines that could adapt across homeware, fashion, and accessories.
Working closely with UX and content teams, I designed layouts that allowed customers to browse editorial features and instantly shop products featured in them. Key focus was reducing friction between inspiration and purchase.
The experience was optimised for both web and tablet, with aĀ dedicated iPad digital magazineĀ that offered interactive product hotspots, swipe-based navigation, and seasonal lookbooks.
As part of Argosās broader e-commerce transformation, I designed and launchedĀ Get The Look,Ā a lifestyle-driven sub-brand aimed at inspiring customers with curated, affordable style. My role encompassed creating a cohesive visual identity, defining the UX flow, and ensuring the brand was consistently represented across digital touchpoints.
The experience blended editorial storytelling with commerce: product collections were presented alongside inspiration-led content, enabling customers to seamlessly transition from browsing to purchasing. On the website,Ā Get The LookĀ was integrated into category landing pages, product detail pages, and promotional features. On the iPad digital magazine, I developed interactive layouts that brought the collections to life through swipeable galleries, embedded videos, and quick-buy links.
To ensure scalability, I designed a flexible component library and style guide that allows seasonal campaigns to be updated quickly while maintaining visual and UX consistency. This meant theĀ Get The LookĀ brand could evolve with trends while remaining recognisably āArgosā across both marketing and retail channels.
TheĀ Get The LookĀ initiative transformed Argosās perception from a catalogue-driven retailer to a style-conscious brand with a modern, lifestyle appeal. By merging editorial storytelling with shoppable product flows, the project increased engagement with featured collections and supported seasonal sales uplift. The visual and UX framework became a repeatable template for future homeware, fashion, and accessories campaigns, strengthening Argosās omnichannel identity. This approach not only enhanced the digital shopping experience but also created a stronger emotional connection between customers and the brand.