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Designing user-centric experiences to tackle complex business problems.
jasonlung0@gmail.com
©2024 jasonlung.co.uk - all rights reserved

About Jason

Jason Lung

UX Design Leader

"I create world-class digital products, focusing on crafting thoughtful experiences and bringing the vision to life."

My Strength

I am a UX Design Leader experienced in driving business success through leading idea creation for new and existing B2C, B2B, and employee-focused projects, ranging from startups to large retail and financial services organisations.

My strength lies in building effective relationships with, and consistently leading, multidisciplinary teams through end-to-end product design across digital channels; forming elegant and efficient design solutions that are intuitive and user-friendly.

My Experience

Accustomed to working in diverse fast-paced environments, I exercise an acute focus on user-centric design coupled with a deep understanding of technical functionality and business needs to tackle complex problems.

I am experienced in building relationships and presenting clear design solutions to C-Suite stakeholders, gaining buy-in to design and progress products that contribute to the overall success of the business.

Leadership Skill Set

Design Strategy, Digital Transformation, Design Advocacy, Workshop Facilitation, Pitching, Stakeholder Management, Team Building, and Mentoring.

Design Skill Set

Product Design, UX & UI Design, Design Systems, Experience Design, High and low fidelity prototyping, User Journey Mapping, Information Architecture, User Testing, Digital Branding, Interaction Design, Sustainable, Inclusive, and Accessible Design.

Tools

Figma, Sketchapp, Miro, Marvelapp, Principle, Abstract, Jira, Dovetail, Lookback, Zeroheight, Usertesting.com, Optimal workshop, Adobe Suite, MS suites

Education

BA (Hon.) Multimedia Design / De Montfort University, Leicester, UK - (Sept 2003 - Jun 2005)

Past

Clients / Agencies / Audiences

Work Experience

Key Achievements

LYTT • Apr 2023 - Present

Senior UX & Product Designer

  • Led and improved the usability and efficiency of the visualisation software for DAS and DTS data through bespoke design features.
  • Led and improved the design operations for the design team by setting clear guidance on the user research processes and design documentation.
LYTT • Apr 2023 - Present
Animated Insights • Jun 2022 - Jan 2023

Chief UI/UX Designer

  • Built the UX strategy, helping to shape the UX vision in collaboration with a multidisciplinary leadership team.
  • Developed the North Star design that guided the AI Twin app’s future development.
  • Improved the usability, accessibility and efficiency of the app through bespoke design features.
Animated Insights • Jun 2022 - Jan 2023
Tesco bank • Jan 2019 - Jun 2022

Senior UX Designer

  • Led the development of a new onboarding journey for Tesco Clubcard Pay+ which attracted 30k new customers in 30 days of launch.
  • Led the design of eligibility checkers that led to reduced loans and credit card decline rates (15%).
  • Developed an additional travel money option in the mobile app that attracted 5% more online customers within the first 6 months.
Tesco bank • Jan 2019 - Jun 2022
Xdesign • Oct 2017 - Dec 2018

Senior Product Designer

  • Led Menzies Aviation digital inspection system product design through collaboration with multiple stakeholders which improved the global airport safety and the inspection rates (250k pd).
  • Collaborated with the PayPal design team to develop and design the sales operation app.
Xdesign • Oct 2017 - Dec 2018
Rarewolf Design • Jun 2013 - Oct 2017

Founder / Design director

  • Collaborated with Canon for an international exhibition event, leading the development of an interactive product wall to demonstrate the key features of their products.
Rarewolf Design • Jun 2013 - Oct 2017
Argos • Oct 2008 - Oct 2015

Senior Digital Designer

  • Led a multidisciplinary team as a design lead to improve the usability of the mobile channels and add bespoke mobile features, which led to increased m-commerce sales by 45% of the total company sales.
  • Led branding updates across iOS and Android platforms in line with the company’s 5-year digital transformation plan.
  • Redesigned the digital stock browser that served 130 million customers within 840 stores.
Argos • Oct 2008 - Oct 2015
Digital Paint • Aug 2005 - Jun 2008

Senior Web Designer

  • Provided creative solutions for both standard and e-commerce websites and followed industry best practices and guidelines.
Digital Paint • Aug 2005 - Jun 2008

See My Past Work

Go to Portfolio
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Connect With Me

Go to Linkedin
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